Extension Communication and Management 8th Reprinted Edition 2026 by G.L. Ray – Agricultural Extension Textbook for ICAR Exam Preparation & Rural Development Studies

Overview

Master the art and science of rural development and agricultural tech-transfer with the newly updated Extension Communication and Management by the highly celebrated academician G.L. Ray. Published by Kalyani Publishers, this textbook stands as the gold standard across India for understanding community behavior, diffusion of innovations, and communication strategies in agricultural extension.

This 2026 reprinted edition meticulously breaks down complex socio-economic concepts, management principles, and training methodologies into an accessible framework, making it a mandatory asset for students, extension executives, and field development officers.

Key Highlights & Features

• Gold-Standard Reference: Widely recognized as the definitive, core textbook for agricultural extension education across all major Indian agricultural universities and ICAR institutes.

• Comprehensive Syllabus Alignment: Tailored perfectly to cover undergraduate (B.Sc. Ag) and postgraduate (M.Sc. & Ph.D.) extension communication curriculums.

• High-Yield Competitive Resource: An absolute powerhouse for securing top ranks in national competitive exams, including ICAR JRF/SRF, NET, ARS, and civil services with an Agricultural optional module.

• Modernized Extension Tools: Features exhaustive sections on traditional extension methods seamlessly blended with modern ICT (Information and Communication Technology) tools, rural sociology, and audio-visual communication aids.

• Clear & Engaging Structure: Packed with methodical breakdowns, structured tables, and operational workflows that make heavy theoretical concepts easy to comprehend and retain for exams.

Product Specifications

• Title: Extension Communication and Management

• Author: G.L. Ray

• Publisher: Kalyani Publishers

• Edition: 4th Edition (Reprinted 2026)

• Language: English

• Binding: Paperback

• Category: Higher Education / Agricultural Sciences / Rural Development Textbooks

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